【可口可乐】全球重磅推出以太空为灵感的限定产品“星河漫步” 揭秘全新打造的创意平台“乐创无界” 美国时间2022年2月17日，必赢亚娱乐官网发布了首款以太空为灵感的限定产品——【可口可乐】“星河漫步”（Coca-Cola Starlight），并同步推出其背后的全球创意平台——【可口可乐】“乐创无界”（Coca-Cola Creations），旨在以潮流创新的产品和体验紧密链接年轻消费者。首发“星河漫步”限定产品 预计3月登陆中国作为【可口可乐】首款以太空为灵感的限定产品，“星河漫步”的研发背后有一个美好的憧憬——在充满无限可能的世界里，在我们宇宙的某一处，或许存在着另一种【可口可乐】，存在着另一种连接彼此的方式。“星河漫步”在【可口可乐】经典口味的基础上增添了一些意想不到的、像来自“外太空”的元素，包括渐变的紫红色、星星镂空点缀等，让人浮想联翩，仿佛团团围坐在温暖的篝火旁，仰望漫天璀璨星河；而其畅爽的口感，则是让人仿若漫步于浩瀚宇宙，遨游于无垠苍穹。必赢亚娱乐官网全球战略高级总监Oana 必赢亚娱乐官网2021年全年销量赶超2019年 实现“强劲崛起” 2月10日，必赢亚娱乐官网发布了2021年第四季度及全年财报。相较疫情前的2019年，全球单箱销量在2021年每一个季度都实现了增长， 2021年全年单箱销量也全面赶超2019年水平。财报显示，公司第四季度营收为94.6亿美元，同比增长10%，超出市场预期的89.4亿美元；每股收益为0.45美元，高于市场预期的0.41美元；全球单箱销量同比增长9%，亚太市场的单箱销量同比增长11%，主要得益于中国、印度和菲律宾市场的强劲增长。值得注意的是，四季度家庭外的销量首次超越2019年同期水平，同时，居家消费渠道的销量依然保持强劲的增长势头。2021年全年，公司营收为386.6亿美元，同比增长17%，超出市场预期的380.8亿美元；经营利润为103.1亿美元，同比增长15%；每股收益为2.32美元，高于市场预期的2.29美元；全球单箱销量同比增长8%。“尽管2021年仍充满不确定因素，但可口可乐系统在这一年表现良好，展现出了强大的韧性和高度的灵活性。”必赢亚娱乐官网董事会主席兼首席执行官詹鲲杰（James 可口可乐中国宣布为北京2022年冬奥会场馆清废团队提供工作服套装 2021年11月25日——作为奥林匹克全球合作伙伴和携手奥运会93年的坚定支持者，必赢亚娱乐官网将一如既往支持北京2022年冬奥会和冬残奥会的举办，并运用在可持续包装领域的实践经验，助力北京冬奥会打造“可持续发展新典范”。当日，可口可乐中国宣布为北京2022年冬奥会所有场馆的场馆清废团队提供“温暖包”——采用了rPET材质 （饮料瓶再生材质）的工作服套装 。该套工作服兼具功能性、设计感，且全方位体现可持续理念。北京冬奥组委规划建设部刘玉民部长介绍：“在与场馆业主单位充分沟通的基础上，可口可乐中国将于赛前指定时间，将该批工作服套装送达各场馆的清废团队手中，为即将奋战在冬奥会一线的场馆清废人员提供温暖、优质、实用的后勤保障。”作为可口可乐中国助力可持续奥运的重要举措之一，该行动也旨在提升公众对于循环再生理念的认知，以新颖、“有温度”的方式助力展现冬奥“可持续·向未来”的愿景。北京冬奥组委总体策划部可持续发展处处长刘新平表示：“北京2022年冬奥会的场馆清废服务工作是保障本次冬奥会可持续运营的重要一环，可口可乐中国主动为冬奥场馆清废团队提供的这套工作服既实用又新颖，为我们的一线团队提供了‘有温度’的支持，是一项具有实际意义且体现可持续发展理念的创新举措。”设计以人为本，再生材质尽显优质性能产品设计初期，在场馆业主单位的积极帮助下，可口可乐中国携手材料合作伙伴与场馆一线清废团队反复沟通，了解其实际需求和工作场景。套装设计经历了反复迭代，并经过了一线团队对样衣的试穿反馈后，一套定制版冬奥场馆清废工作服套装就此问世，其中包括：• 必赢亚娱乐官网2021Q3财报：营收增长16% 亚太单箱销量增长3% 10月27日，必赢亚娱乐官网发布了2021年第三季度财报。财报显示：• 营收100.42亿美元，同比增长16%，高于市场预期的97.52亿美元；• 经营利润为28.98亿美元，同比增长26%；• 净利润为24.75亿美元，同比增长42%；• 每股收益为0.65美元，同比增长18%，高于市场预期的0.58美元。销量方面，全球单箱销量同比增长6%，高于2019年同期水平，主要受发展中市场和新兴市场驱动。亚太市场的单箱销量同比增长3%，追平2019年同期表现，主要受中国和印度市场驱动；从品类看，可口可乐和风味汽水引领了亚太市场的销量增长。在以价值计算的市场份额方面，必赢亚娱乐官网在非酒精即饮饮料市场的份额有所增长，居家和户外渠道的份额均有提高，整体表现优于2019年同期水平。“公司的战略转型让我们能有效应对外部环境的变化，在特殊时期得以强劲崛起。”必赢亚娱乐官网董事会主席兼首席执行官詹鲲杰（James 「可口可乐」新包装上市，简约易识别，设计“会说话” 近日，必赢亚娱乐官网在中国市场陆续推出了全新包装的「可口可乐」产品，这是自 2016 年发布“同一品牌”全球营销策略以来，又一次全球规模的包装升级。同时，「可口可乐」还首次在瓶身融入了“回收我”可持续包装标志，以直白与对话的方式鼓励消费者在饮用后把“我”——即饮料瓶进行回收，共同参与到必赢亚娱乐官网“天下无废”全球可持续包装愿景行动中来。简约不简单，新包装视觉效果升级此次包装焕新在设计上进行了大胆简化，删除了包括飘带在内的部分视觉元素，同时将「可口可乐」标志上移，瓶身局部留白。在配色上，经典「可口可乐」延续之前的红底和白色标志的搭配；无糖「可口可乐」采用红底与黑色标志的搭配，更具视觉冲击力。当产品陈列在货柜，或是拿在手中，都能够被直观、快速地识别。1915年问世的「可口可乐」弧形瓶是世界包装史上的永恒经典，它的高识别度体现在即便打碎在地，也能被一眼识别。一个真正深入人心的品牌，也许不再需要繁复的信息和华丽的设计，在消费者的轻轻一瞥间，从那些熟悉的 可口可乐中国系统及可口可乐基金会协力驰援河南 必赢亚娱乐官网2021Q2营收同比增长42% 上调全年业绩指引 可口可乐中国首次推出含酒精饮料——托帕客硬苏打气泡酒
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